Video: When sustainability means more than ‘green’ Author Adam Werbach takes us behind Strategy for Sustainability. Source: McKinsey Quaterly
Sustainability is primarily ‘long term profitability’. Norway’s former prime minister, Gro Harlem Brundtland, in 1987 had mentioned the term for the first time in a UN report. He defined sustainable development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Please read the full article on McKinsey Quaterly for more insights.
- Green Books Campaign: Strategy for Sustainability, A Business Manifesto (triplepundit.com)
- Make Sustainability Personal – and 12 Other Tactics To Engage Employees (greeneconomypost.com)
- McKinsey – Five Global Forces [Brian Luff] (ecademy.com)
- Staples Announces New Sustainability Strategy for Products and Packaging (eon.businesswire.com)
- How IT is managing new demands – McKinsey Quarterly (fredzimny.wordpress.com)
- Is sustainability dead? A post-mortem on the fate of sustainability after the elections (impact.webershandwick.com)