Strategy for Sustainability

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Video: When sustainability means more than ‘green’ Author Adam Werbach takes us behind Strategy for Sustainability. Source: McKinsey Quaterly



Sustainability is primarily ‘long term profitability’. Norway’s former prime minister, Gro Harlem Brundtland, in 1987 had mentioned the term for the first time in a UN report. He defined sustainable development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Please read the full article on McKinsey Quaterly for more insights.



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