Video: When sustainability means more than â€˜greenâ€™ Author Adam Werbach takes us behind Strategy for Sustainability. Source: McKinsey Quaterly
Sustainability is primarily ‘long term profitability’. Norway’s former prime minister, Gro Harlem Brundtland, in 1987 had mentioned the term for the first time in a UN report. He defined sustainable development as â€œmeeting the needs of the present without compromising the ability of future generations to meet their own needs.â€ Please read the full article on McKinsey Quaterly for more insights.
- Green Books Campaign: Strategy for Sustainability, A Business Manifesto (triplepundit.com)
- Make Sustainability Personal – and 12 Other Tactics To Engage Employees (greeneconomypost.com)
- McKinsey – Five Global Forces [Brian Luff] (ecademy.com)
- Staples Announces New Sustainability Strategy for Products and Packaging (eon.businesswire.com)
- How IT is managing new demands – McKinsey Quarterly (fredzimny.wordpress.com)
- Is sustainability dead? A post-mortem on the fate of sustainability after the elections (impact.webershandwick.com)