Competing on Analytics
I foresee the future competition between rival companies will be quite a lot based on business analytics and authenticity plus speed of information processing. It is really a tool that is new in this decade in particular, but amongst other tools that help businesses compete, analytics is rising in visibility and usefulness. I consider analytics as an enabler for the traditional methods of competition - it will help reduce prices, find new markets, create customer demand, evaluate customer responses, and give more agility to the firm to shift or improve its business strategies. In addition, I also feel that analytics helps 'evaluate' current strategies faster than what you can derive from company financial statements. It is like having an eye on things going on and responding appropriately.
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